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A pair of “Experts” from each Apple Store in the Apple Watch launch countries were taught additional sales methods and customer service techniques for the Apple Watch Edition at the aforementioned February training sessions. This group of employees will be made up of “Experts,” Apple Store employees who have worked at the company for an extensive period of time and have completed extra customer service training. The third group of employees will answer general questions about the Watch’s functionality and explain features.įinally, a special fourth group of employees will be dedicated to assisting buyers of the gold Apple Watch Edition models. A second zone is for sales, and will include two lines: one for people who know exactly which Apple Watch they want to purchase, and another for those who still are undecided about the right watch casing and band choice. The first set of retail employees will be stationed at the Apple Watch try-on areas to assist customers in trying on the aluminum Apple Watch Sport or stainless steel Apple Watch.

To offer more personalized attention for certain Apple Watch customers, Apple will split its retail staff into four “zones” when hands-on trials and sales begin. Employees will also begin a few hours of more extensive Apple Watch training in the coming days, a follow-up to secretive training some employees received before the Spring Forward event at locations in Cupertino, Los Angeles, Austin, and Atlanta. Apple Stores will begin setting up the Apple Watch tables on April 9th and 10th during special overnight sessions for employees.

Stores will also have launch day stock for walk-in appointments.Įach Apple Store will be provided with a special-hands on table filled with Apple Watch demo units, as Apple announced at its keynote earlier this month. Most stores will be provided one table with at least 10 surrounding Apple Watch try-on stations, while some Apple Stores will be given more tables to meet demand. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes.